Have you ever received a request from a client for an advertising campaign like this one? They demand a December campaign where spots should be scheduled across three channels instead of the usual 5. It is not a problem. They also need to spread the budget over four weeks in the ratio of 20-30-30-20. But no spots during Christmas days. Besides, spots on the premium channel have to be placed only in prime time. The total audience rating of these commercials must reach 80% of the planned GRP. Other channels have to be scheduled in the off-time period, and at least 60% of GRP should be achieved by the spots in the first position in the break. Yeah, and let’s say 10 GRP has to come from a specific time zone and this and that … Are you lost yet? Don’t worry, PROVYS follows it all for you.
Divide the campaign budget into channels. Spread it out by weeks or define specific days. Define how much money you want to allocate for a particular spot position during a break. Combine the spot duration you need to use. The values can be entered in prices or units (like GRP) absolutely or proportionally. This preferential tree of customer requirements has been designed to allow unlimited requirement variability in ten various dimensions.
You don’t have to design the campaign breakdown again. Instead, create your own set of preference tree templates. Not only will you save time, but you will also avoid mistakes, making sure that you have not forgotten anything.
In connection with auto-booking, PROVYS can also… but let’s talk about that next time.
To sum up, when a complex client request lands on your desk again, you don’t have to worry about it. PROVYS can handle it.
