Best Practise

Do you have full control over your price lists? Which units, values and coefficients you need to use and which you do not? Which value is the base price and which only modifies it? PROVYS brings a variable hierarchy structure of price lists for you. How does it work, you ask? Let’s have a closer look. In general, there are two main types of pricelists. You can define just one base price (global value) and modify the spot price by several coefficients. Or you can define more than one absolute value in so-called Stripes, usually for day parts. These base prices are inserted as a primary dimension, all coefficients are inserted as subordinated dimensions. Finally, the hierarchy tree is created. There are about 13 different dimensions and it’s possible to have any combination of them. And yet, items can be created one by one or in bulk. In addition, you can limit the price list validity for some target groups and attach the index rate card to copy some values from a different price lists. Of course, it’s possible to create a special price list that is valid only for a specific deal and the related orders. All these features have been developed to streamline price calculations, make your work easier and save time.

Have you ever received a request from a client for an advertising campaign like this one? They demand a December campaign where spots should be scheduled across three channels instead of the usual 5. It is not a problem. They also need to spread the budget over four weeks in the ratio of 20-30-30-20. But no spots during Christmas days. Besides, spots on the premium channel have to be placed only in prime time. The total audience rating of these commercials must reach 80% of the planned GRP. Other channels have to be scheduled in the off-time period, and at least 60% of GRP should be achieved by the spots in the first position in the break. Yeah, and let’s say 10 GRP has to come from a specific time zone and this and that … Are you lost yet? Don’t worry, PROVYS follows it all for you. Divide the campaign budget into channels. Spread it out by weeks or define specific days. Define how much money you want to allocate for a particular spot position during a break. Combine the spot duration you need to use. The values can be entered in prices or units (like GRP) absolutely or proportionally. This preferential tree of customer requirements has been designed to allow unlimited requirement variability in ten various dimensions. You don’t have to design the campaign breakdown again. Instead, create your own set of preference tree templates. Not only will you save time, but you will also avoid mistakes, making sure that you have not forgotten anything. In connection with auto-booking, PROVYS can also… but let’s talk about that next time. To sum up, when a complex client request lands on your desk again, you don’t have to worry about it. PROVYS can handle it.

Do you want to have complete control over your campaign planning? And yet not spend hours in front of the screen and manually book one spot after another? Use the PROVYS Autobooking product package! The auto-booking engine, together with the campaign requirements, plans commercials for you. Our very own algorithm allows simultaneous evaluation according to several criteria and offers six scoring methods. These methods have unlimited combinations. You can optimize the total campaign revenues, GRP or optimize block occupancy across the commercial inventory. Thus, you can easily tune up the autobooking algorithm. Design your combinations just once and use them repeatedly! Each campaign has its preferences. Each campaign has its own importance. Each campaign is unique. We know that. But still, there are standard workflows to satisfy all these individual requests. Do you need to control prime time and keep the rest for autobooking? Do you want to plan campaigns completly or only partially? Or even over-book them? Do you plan one by one or in bulk? PROVYS meets all these needs. Be able to concentrate on your premium clients by saving time with the planning of regular campaigns. So, combine, design and let’s automate. PROVYS reliably calculates what pays off for you. Get your money’s worth!

We all know it. Each platform needs its very own materials of various formats and types for content promotion. PROVYS allows you to describe an unlimited number of images for one title, including a description of technical metadata and image categorization. Say NO to multiple storage places used only for images. Keep everything in PROVYS. Don’t be limited by the technical possibilities of the system and attract your viewers as best you can!