Manage your GRP/TRP-driven campaigns
Are you selling by GRPs and/or TRPs ? This extension covers your needs. It brings to the basic package possibility to keep estimated and achieved ratings, define target groups, calculate predictions and use price methods based on rating points. You can choose whenever you use estimated or real ratings to set the price. Of course, all indexes and coefficient like season, duration, position, etc., can be applied for the final calculation. At the end of the day, you have an option to set the final campaign evaluation based on planned or delivered spots.
Rating point pricing methods
Use price calculation models based on ratings.
Targeting
Define general and/or customer/campaign specifici target groups described by any combination of parameters.
Rating prediction module
Calculate expected ratings from historical values.
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